The Importance of Website Indexing: How Search Engines Catalog and Display Your Pages

Site indexing is an important step in the work of search engines to catalog and display your web pages.
Site indexing is an important part of attracting the attention of search engine users to your site. It occurs after the search engine crawls your site, which helps it understand web pages and rank them in search results.

To provide the best possible service to their clients, search engines regularly update their crawling and indexing process.

While you don’t need to know how to crawl and index websites, understanding how the process works can help improve search visibility and technical SEO.

Three stages of search engines

Search engines perform three critical functions that help them deliver results to their audience. These steps are sequential and include the following.

  1. Crawl: The search engine first crawls the internet for content to find new URLs and content.
  2. Indexing: It then stores and organizes the information found during the search process. The search engine must index the web page to show it in search queries.
  3. Ranking: After deeply studying the site’s structure, content, speed, etc., the search engine decides how it will rank the site based on common search queries.

How indexing works in search engines

Indexing is an important step towards ranking your site once a search engine discovers it.
In its simplest form, indexing is the process of adding your content to a search engine so that it is considered for ranking purposes.
Every time you create a new web page, it must be indexed before it appears in search results. In some cases, you won’t have to do anything, and search engines will find, crawl, and index it if you don’t have any obstacles preventing search engines from crawling the page.
However, if you want the process to go smoothly, you’ll want to take the following steps to speed it up and ensure you’re on the list of ranking considerations.

Ways to Ensure Your Web Page Is Indexed Fast

While search engines are highly intelligent and can find new content added to the web, you can help bots find it faster. Webmasters are often concerned about indexing speed when they update an important page on their site or update SEO aspects and want Google to quickly improve their rankings.

Knowing when your web pages receive new rankings with updated content also helps brands understand when the analytics on that page should start improving.


One of the most reliable ways to ensure that search engines update your web pages or add new ones is to submit a new sitemap in XML format.
A sitemap provides search engines with more information about your site, including information about when you last made changes to the site.
You can submit your sitemap to Google through the Search Console. Bing also allows you to submit a sitemap through Bing Webmaster Tools.
This process will take some time, but it will let search engines know about your new or updated content.


In Google Search Console, you can request indexing by checking the URL. Enter the URL you want to index in the field and press the Enter button.
If the page already exists, you’ll see a green flag indicating that it’s already showing up in Google. But you will also see a “Request indexing” option.
You can also view the page you viewed to see if it is old or new content. This allows you to determine the time when you should start seeing changes in your results.
Bing offers a similar tool called IndexNow. With it, you can inform the search engine about new content. In the “Set Up My Site” section, you can click on “Submit URL” to add new web pages for indexing.

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What is a crawl budget?

Search engines only allocate a certain amount of resources to crawl and index a particular site. A search engine determines how much resources to allocate to your site based on two important factors.

  1. The speed of your website servers. This determines how quickly and easily a search engine can crawl your site.
  2. The importance of your website. If your site is low ranking or fairly static, Google may not offer it many resources. In contrast, news sites where users want to see the latest information will be visited much more often.

To optimize your site for your visit budget, you can block unimportant pages. Very large sites with thousands of web pages consider this a good strategy.

But if you decide to block crawling on certain pages, make sure you’re not blocking access to valuable pages. Be careful when adding no-index tags and canonical tags.

Detecting Indexing Issues

If you’re not seeing organic web traffic results on pages you think should rank, the page may be having trouble indexing.

Review Google Search Console regularly to stay aware of indexing issues. In this platform, you will see “crawl errors” that will tell you if you have a server error or errors where the search engine cannot find the page. In this area, you will also see information about the frequency of crawling and other additional data.


When an indexing issue appears as “not found” in Google Search Console, it means that the requested URL contains syntax errors or is not accessible. This usually means the URL returned a 404 error.

These errors can occur when the page is deleted, the URL is entered incorrectly, or the redirect fails. Regardless of the reason, you will know that the search engine cannot access the URL.


Another common indexing problem is server error. They usually show up as a 500 error. In such cases, the server hosting the web page cannot fulfill the request to access it.

Typically, these errors occur when a request is delayed. This means that the Google bot refuses to fulfill the request after a certain time.


Another reason why a request might fail and Google won’t view the page is because there are too many redirects on the page. Google calls them “redirect chains.” This means that the page URL redirects to the second URL, and then to the third.

Instead, you want to eliminate the middle redirect and simply move page 1 to page 3.

Ensuring accurate indexing in search engines

Keyword research and content marketing are just some of the aspects that determine SEO rankings. You need to dig deeper into your site’s architecture and setup to find opportunities to improve or even begin to rank in search engines.

Eye Advertising offers technical SEO experts, content marketers, and strategists ready to help you improve your search rankings and develop an effective ongoing strategy to prevent indexing issues and protect your existing rankings. Schedule a free consultation today to take the first step toward improving your search rankings.