Mobile Web Design: Prioritizing the Mobile Experience in a Multi-Device World

Websites should have a mobile-friendly web design. Here you will find out why they should be given top priority.
At the dawn of the development of the Internet, you could be sure from what device a person would visit your site – from a computer. But today, users can access information from a variety of devices, including desktops, laptops, tablets, and smartphones. Websites should have a mobile-friendly web design. This is because 90%+ all website traffic will come from mobile devices.

People can browse the web or search for information from anywhere and at any time. Mobile devices have brought a level of convenience to technology that we could not have imagined just a few decades ago.

Because of this, you may want to consider a website redesign project that will help you welcome mobile visitors and make their browsing experience simple and enjoyable. Here’s what you need to know about creating websites for mobile devices.

Mobile-Primal Design: Explained

Website designers using mobile-first design focus on what those with the smallest smartphone screens will experience. This starts with creating sketches or sketches that demonstrate the capabilities of these users.

Once everyone is happy with the design, the designer creates additional sketches for larger screens.

By starting with the smallest screens, the design team can ensure that site elements don’t get lost on those small screens. Additionally, this approach requires the designer to be picky about what elements to include. This way, the site remains as simple as possible while still meeting the needs of visitors.

Considerations for a Mobile Approach to Website Design

When you’re looking for a talented website designer, consider these essential elements of a mobile-first approach to website design.


\When designing mobile web pages, you need to consider what information is most important. What elements do you want to greet the user when they first come to the site? The smaller the screen, the less the user will see without scrolling or clicking. This requires strict prioritization and a clear understanding of why the user is visiting your site.

Critical elements should be visible, such as a menu, a clear call to action, and content that demonstrates your key differentiators in the market to the best of your ability in limited space.


Navigation is essential regardless of the device. However, making navigation easy on a mobile device can be more difficult because drop-down lists and rich content are more difficult to navigate on a touch screen. When designing for mobile devices, you need a clean navigation system.

You might consider using hamburger menu navigation or drawers to display secondary items.


Since space is limited on mobile devices, pop-ups should be used sparingly. This doesn’t mean you can’t do them, but you should have a good reason for using the popup and it should be very easy to close. Too many pop-ups today have tiny pieces of text to close instead of a clear X in the top corner or the ability to simply scroll or click outside the window to close.

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Mobile devices can read and display websites in ways you never imagined. When redesigning a website, it is necessary to conduct comprehensive testing on various devices. Make sure you don’t only view drafts on your work computer because that won’t be an accurate representation of how 58 percent of users view your site. Depending on the industry you work in, this percentage could be much higher.

If possible, test your site on different mobile devices and device manufacturers to better understand what the actual user experience will look like.


We live in the era of TLDR, where long blocks of content seem overwhelming to the average person. Instead, your content should be simple and clear. Less is always more, and if you can tell a story through a visual rather than text, it’s much better because it will keep your site clean and attractive to visitors.


Website speed is an important element, regardless of what device the user is accessing the site from. However, mobile devices require even more image compression and minimal code for better loading. Run speed tests on your site and find ways to speed it up so your users have an enjoyable experience.


You can tell consumers more about your products or services using visual cues and feedback. Some ways to do this include animation and color.


You’re already off to a great start, no matter what kind of website you have. You can gain great insight into the actions visitors take while on your site. What they do or don’t visit can tell you a lot. Use this data to make decisions.

For example, you may notice that some pages on your site are visited by a lot of users on desktop computers and a few on mobile. This may be because they are more difficult to access from a mobile device. This doesn’t mean the page is outdated, but you need to revise the navigation to make it easier to access on different types of devices.


Nothing is more frustrating than trying to click on something and it clicking somewhere else instead, or not going where you thought it would. This can happen if the sensory target is too small. In such cases, they are difficult to click on, or you may accidentally click on the wrong thing.


While you likely don’t have the budget to develop a native app, you should think of your site as if it were an app. This will help you create an outstanding experience that will make your users want to come back. If you design your site as if it were an app, you will provide a superior mobile experience. This includes expandable widgets that make it easier to interact with the site.

Finding high-quality mobile-first designers

Ultimately, the designer you choose should know all of these mobile-first design considerations and put your site through rigorous testing without you asking. But unfortunately, there are many low-quality website design companies out there.
Eye Advertising Agency is a mobile website development company that also specializes in other digital marketing initiatives, including SEO. This way, you get a site that is not only great for mobile visitors but is also optimized for organic traffic to help you reach your audience and increase traffic. Schedule a free consultation now to get started.