Content Strategy: How to Optimize a Blog Post?

Importance of Content Optimization

When executing a content strategy on social networks and on your website to promote the products and services offered by your company, you must keep in mind that in addition to having greater visibility and presence on the Internet, it is necessary to optimize the published content. to improve your web positioning.

For this, it is necessary to carry out an appropriate analysis of which key phrases are the ones you are interested in using to attract more traffic to your website so they can find the content you have designed. It is essential to keep the site constantly updated so that it does not lose relevance and is of greater interest.

What elements make up the content on your website?

Below we will present the elements that must be optimized on your website:

Titles and Keywords

  • Titles should accurately describe the content on the web page.
  • It is advisable to use catchy titles that generate expectations in users.
  • Take into account not to abuse key phrases.
  • Use synonyms and avoid repetitions.


To optimize content and achieve better positioning, it is necessary that the text correctly explains the main idea and does not seem forced. The text must be developed naturally so that it is trustworthy for the user and has greater credibility for search engines. Therefore, it is necessary not to include too many key phrases.

There must be a relationship between the key phrase that we want to position and the main concept or idea of ​​the content.

Original content

The texts must be original, plagiarized content is a reason for Google to be penalized or if some content appears repeated, the search engines will only show one and the other will disappear.

Text length

It is recommended that content developed on the Internet have a minimum of 200 words and a maximum of 500. This may vary depending on the relevance of the text to be developed, but in general terms, a text published on a web page does not exceed 500 words.

SEO tools for content optimization Google Keyword Planner:

Helps in finding relevant keywords and provides insights on search volume and competition.

Yoast SEO:

A WordPress plugin that helps optimize content for specific keywords, readability, and overall SEO performance.


Offers keyword research, backlink analysis, site audits, and other SEO tools to improve content visibility.


Useful for competitive analysis, keyword research, backlink analysis, and rank tracking.

Google Search Console:

Provides data on how your site appears in Google search results, helps identify indexing issues, and offers insights into search traffic and performance.

Moz Pro:

Offers tools for keyword research, link building, site audits, and rank tracking.


Helps in ensuring content is free from grammar and spelling errors.


Checks for duplicate content to avoid plagiarism issues.

These tools can help optimize content for SEO, improve visibility in search engine results, and enhance overall website performance.

Viral Content

Attractive Titles

Titles guarantee 80% success of a post and impact its virality. Of course the content matters, however, an attractive title can become the hook that attracts the greatest number of users and readers.

The real secret is getting the perfect combination between words and expressions.

Below we will create a list of phrases and combinations that are very useful:

  • How to do/achieve/perform/improve…
  • Differences and advantages between A and B (Comparisons)
  • Generate controversy (Use percentages and figures that generate expectations)
  • “Free” is the magic word. Offer tips, advice, and tools at no cost.
  • Step guide (use numerical lists)

Viral Title Design

  1. Test, correct, and choose. Do an analysis of the most popular posts on your website, what types of phrases you used, and what combinations could be broken down from there, being careful not to be abusive or repeat the same variants.
  2. Use search engines, see what type of titles the articles that search engines return for certain topics use, and compare which ones are in a better position than others. Replicate your competition’s formula and improve it.
  3. Short titles but with spark. Titles that are too long usually cause displeasure and scare away users. A perfect title is between 5 to 9 words; more than this is usually less attractive.

Eye Advertising: Your Trusted Success Partner

Ready to take your content to the next level and boost your online visibility? Look no further than Eye Advertising and Technology Services! Our expert team leverages essential SEO tools like Google Keyword Planner, SEMrush, and Yoast SEO to optimize your content effectively. Let us help your website soar to the top of search engine results and attract more organic traffic. Contact us today to discuss how we can tailor our SEO strategies to elevate your online presence and drive meaningful results!

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